Mô tả công việc
  • Lead and develop strategic planning, in terms of portfolio, pricing, channels that support and introduce solutions in building and articulating key marketing strategies.
  • Identify and evaluate new business initiatives, recommend strategies for augmenting short and long-term business growth, perform market & consumer analysis, design portfolio plans and track industry trends that could affect production efficiency and profitability.
  • Work closely with Enterprise Analytics in terms of performance across channels to optimize portfolio performance & provide short and long term forecast & production planning.
  • Lead product development projects and ensure timely project management and commercial deployment plans to meet brand objectives and capitalize market opportunities.
  • Coordinate & manage communication between all stakeholders to ensure transparency and involvement to achieve short & long-term portfolio strategy & developments.
  • Contribute strategically on portfolio formulation and individual brand/line extension strategies.
  • Keep up-to-date of on-going consumer trends to ensure portfolio fashion in trend & fuel the growth.
  • Drive new initiative product launches in coordination with both internal & external stakeholders.
  • Lead portfolio content development & work closely with content & messaging team across Omni-channel to ensure consistency of product selling messages.
  • Provide product characteristics guidelines for guided trials & taste experiments.
Yêu cầu công việc
  • At least 7+ years in experience in Marketing with 2 years Portfolio Management experience.
  • Solid experience in Digital Marketing. Experience with relevant Marketing technologies, including Email Marketing, Cloud-Based Customer Relationship Management. Content management & database management platforms. Strong understands consumer journey and integrated marketing tools to enhance consumer experience.
  • Working effectively with agencies. Understanding of media/events and creative agencies, and the role they play in activities such as product development, material designs & production, content optimization, media auditing, communication and events.
  • Analyzing multi-channel consumer data.
  • Experience of working in lean, test & learn environment(s).
Phúc lợi công việc
  • Deal with the company.
Cách thức ứng tuyển

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Logo Tổng Công ty Thuốc Lá Việt Nam (VINATABA) - Công Ty TNHH MTV Tổng Công ty Thuốc Lá Việt Nam (VINATABA) - Công Ty TNHH MTV
Tầng 4,5,6,7 Tòa nhà Central Office Building (Phú Điền), 83A Lý Thường Kiệt, Hoàn Kiếm, Hà Nội; Tòa nhà Itaxa, 126 Nguyễn Thị Minh Khai, Quận 3, TP. Hồ Chí Minh
Quy mô: từ 50 - 99 nhân viên

Ngày đăng tuyển
11/01/2021

Nơi làm việc
Tp Hồ Chí Minh

Cấp bậc
Trưởng nhóm / ban

Ngành nghề
Khác

Kỹ năng

Ngôn ngữ trình bày hồ sơ
Tiếng Anh

Trình độ học vấn
Cao đẳng

Kinh nghiệm làm việc
7 năm

Ứng viên
Nam nữ
Chuyên Viên Quản Lý Ngành Hàng (Brand Manager)
Tổng Công ty Thuốc Lá Việt Nam (VINATABA) - Công Ty TNHH MTV
Nộp đơn