Director of Sales & Marketing

• Actively pursue and maintain a close relationship with all relevant internal and external clients. Develop relationships with all levels from the consultants through to supervisors and managers.
• Drive the on-going maintenance of the sales management system:
- Key Account Management Program.
- Computerized Account Data Base – (when instigated).
• Monitor market activity and carry out ongoing research to establish future marketing opportunities..
• Conduct regular joint sales calls with sales account mangers to ensure all sales account management strategies are being implemented.
• Create a proactive Sales and Marketing tactical plan, in line with budget expectations, and implement and monitor.
• Ensure all enquires are responded to within 24 hours, e.g. requests made by tour operators, airlines, travel agents, corporate clients.
• Participate in sales strategy meetings as required.
• Undertake market research to enable specific targeting of market segments.
• Undertake initiatives such as Mail outs, promotional activities, representation of Hotel at local membership enterprises and functions, site inspections to immediate market segments.
• Participate in international and country sales trips as required.
• Provide weekly and monthly reporting in accordance with Sales & Marketing procedures to ensure department goals and objectives are met.
• Develop ideas in conjunction with Department Heads to maximize sales from all areas of the Hotel.
• Recommend attendance at national or regional tradeshows or promotions. Undertake tradeshows as appropriate.
• Oversee the maintenance of an accurate database of all key contacts.