Sales Manager (Ecommerce)

* Manage the Ecommerce Sales Team
- Manage Ecommerce Sales Team. Provide direction, support and monitor the sub-ordinates works and execution. Determine their validity based on budgeting concern and KPI
* Strategize, plan and execute Ecommerce Sales strategies
- Prepare annual business plan and execute it, report to Head of Ecommerce
- Work with inter-departments (VTA marketing, CRM, IT, Finance/MA, Logistics) to solicit their supports and alignment to provide seamless execution of Ecommerce Sales plan
* Budget Management
- Responsible for managing Sales budget, including internal MKD Web and external ecommerce channels.
- Optimize the front & back margin and promotional support to maximize the sales revenue and gross margin of Ecommerce
* Analyze Campaign Performance
- Responsible for analyzing performance of promotional campaigns.
- Work closely with MA team to use data analytics to organize and interpret campaign data and actively provide next steps for improvements.
* Create and Execute Sales Plan – External Ecommerce Channels
- Prepare JBP with customers based on seasonal promotions, brand launch timeline and customer promotional calendar.
- Prepare monthly forecast, foresee the potential gaps and provide mitigation solutions timely
- Monitor outright customer inventory on hand, provide timely solution to clear slow moving and ensure customer to have heathy stock.
- Range right the product for ecommerce channels, optimize the internal resources for ranging plan, maximize sku efficiency
* Create and Execute Sales Plan – MKD Website
- Prepare Yearly Plan with Internal Brand Marketing Team based on seasonal promotions, brand launch timeline and special MKD events.
- Prepare monthly forecast, foresee the potential gaps and provide mitigation solutions timely
- Work with MKD team and supply chain team to optimize the inventory on hand. Provide timely solution to clear slow moving items
- Range right the product for MKD Web, optimize the internal resources for ranging plan, maximize sku efficiency
* Partner with Digital, CRM, IT and CS Team
- Actively solicit partnership with digital, CRM, IT and CS teams to drive online traffic to MKD web by increasing new customer base and retaining existing customer
- Understand the online consumer purchase behavior so as to increase the basket size and frequency of repeat purchase of MKD web loyal customers
* Partner with Brand Marketing Team and open new brand SIS in marketplace
- Support Brand Marketing Team to open new brand SIS by considering right return on investment.
- Understand the differentiation of Brand SIS vs MKD SIS. Execute right ranging and promotion plan to maximize company online sales.