Ảnh đại diện Kỉnh (AP1906)
Trần Khắc Kỉnh
22/01/1973
0914716***
Tp Hồ Chí Minh
trankhack***@gmail.com
Nam
*** Đường số 6 Phường 15, Gò Vấp
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Thông tin nghề nghiệp

24
Đại học
Đã có gia đình
Trưởng phòng/ Quản lý cấp trung
Tp Hồ Chí Minh
Kinh nghiệm làm việc

Từ 2020 đến hiện nay: Trưởng phòng/ Quản lý cấp trung tại Big C (có người hướng dẫn)
Jun 2008 – Now: Marketing Manager at Big C Vietnam.
• Pricing: Expert in price image – Big C number 1 on low price since 2009
o Price policy and action plan
o Developing and evaluation price management tools.
• Promotion:
o Trade marketing plan
o Sales performance analysis
o Pre-selection and suggestion for items on promotion to purchasing center
• CRM:
o Loyalty card program
o Loyalty analysis: segmentation loyal customers
o Targeted promotion to customers
• Customer insight:
o Market analysis: competitors, consumers trend
o Conduct market research on brand health tracking, customer satisfaction, catchment areas, mystery shopping and many confidential ad hoc studies projects
o Social listening
• E-marketing:
o Website – Facebook fanpage
o Mobile App
• Leadership:
o Successful recruiter and retainer of people to build a team to manage a fast growth strategy
o Coordinate with other departments for the execution of the projects
• Budget management:
o Oversee and control department expenditure within approved budgets.

Từ 2006 đến 2008: Trưởng phòng/ Quản lý cấp trung tại Acorn Marketing & Research Consultants
• Research Executive
• Responsibilities and achievements: Project management in qualitative and quantitative studies
o Define methodology and conduct analyses suitable to reach the research objective and quality project management.
o The management and execution of research studies:
 Project team leader
 Proposal writing
 Questionnaire design
 Analyses results and reporting
o Coordinate with other departments for the execution of the projects
o Feedback to clients
Kỹ năng

Pricing, promotion, loyalty, data analysis, CRM, market research
Team work, leadership
Ngoại ngữ

- Tiếng Anh (Cao cấp)
- Tiếng Pháp (Cao cấp)
Học vấn bằng cấp

- Master từ 2003 - 2005 tại Trường khác (ngành học: Luật Kinh tế)
2003 - 2005 Master in Marketing Research at IAE Lille - University Schools of Management (FRANCE): Market research academy, consumers’ behaviour cases studies.
Mục tiêu nghề nghiệp

Marketing