Ngành nghề
Nơi làm việc
Đặng Trần Hạnh Tiên
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2018 đến 2020: Nhân viên/ Có kinh nghiệm tại Edelman
Execution of PR activities:
- Media Relation: holding 2 press conferences launching new products, creating press kit,
seeding press releases for 5 other events, monitoring articles, counting PR value and making
report.
- Content creation: Press release, PR article, VIP speeches, other materials such as:
infographic, video,… for corporate branding.
- PR strategy: support senior to research and develop PR tactics, media plans.
Influencer Marketing:
- Research and propose suitable influencers for campaign.
- Build relationship with macro and 72 micro influencers to build trust and advocacy for
brand: organize brand training for micro influencer, manage photoshoots, build content plan and execute monthly social posts for influencers.
- Monitor, analyze and report about social buzz of influencer campaign.
*Achievement: Maintain the no.1 share of voice and consideration for brand in total market in 2019
- Media Relation: holding 2 press conferences launching new products, creating press kit,
seeding press releases for 5 other events, monitoring articles, counting PR value and making
report.
- Content creation: Press release, PR article, VIP speeches, other materials such as:
infographic, video,… for corporate branding.
- PR strategy: support senior to research and develop PR tactics, media plans.
Influencer Marketing:
- Research and propose suitable influencers for campaign.
- Build relationship with macro and 72 micro influencers to build trust and advocacy for
brand: organize brand training for micro influencer, manage photoshoots, build content plan and execute monthly social posts for influencers.
- Monitor, analyze and report about social buzz of influencer campaign.
*Achievement: Maintain the no.1 share of voice and consideration for brand in total market in 2019
Kỹ năng
- Project management
- Media & influencer relation
- Content planning
- Communication skill
- Media & influencer relation
- Content planning
- Communication skill
Ngoại ngữ
- Tiếng Anh (Cao cấp)
Học vấn bằng cấp
- Cử nhân từ 2014 - 2018 tại Trường Đại học Kinh tế TP.HCM (ngành học: Khác)
Mục tiêu nghề nghiệp
Chưa cập nhật