Ảnh đại diện Linh (ZM5810)
Nguyễn Hạnh Linh
0913029***
Hà Nội
Linhko***@gmail.com
Nữ
Tây Sơn, Đống Đa, Hà Nội
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1
Đại học
Nhân viên/ Có kinh nghiệm
Hà Nội
Marketing
Kinh nghiệm làm việc

Từ 2017 đến 2020: Quản lý tại Pan Pacific Hanoi - Pan Pacific Hotels Group
- Develop the Marketing and Communications plan and budget;
- Lead the team to execute marketing activities over all channels, particularly Digital Marketing
- Craft and implement digital and traditional marketing campaigns to enhance brand awareness; promote hotel room and services as well as restaurants.
- Host and work with KOLs and influencers on brand/hotel reviews via social media channels.
- Organize virtual conference and virtual Wedding shows on digital platform.
- Take responsibility for corporate writing, editing, and copywriting for all Front Offices, Sales and Marketing collaterals;
- Recommend and develop synergies with relevant partners to support the advertising and promotion campaigns;
- Maintain a database of market information on competitors Marketing and Communications activities;
- Evaluate media solicitations; represent and promote the hotel by building and nurturing relationships with media contacts;
- Write and review media releases;
- Organize and host press conferences; Prepare speeches for General Manager.
- Conduct monthly, quarterly and annually Marketing reports;
- Provide training classes on brand to new employees of the company;
- Take responsible for website content;
- Initiate and organize CSR activities;
- Take responsibility for Marcom P&L

Từ 2016 đến 2016: Quản lý tại Trang Tien Plaza Co., Ltd. (TTP)
Set Marketing strategies to improve plaza traffic and retail revenue;
- Develop annual marketing plan and budget plan;
- Develop and implement strategic marketing initiatives;
- Plan, coordinate and lead the execution of events, communications and promotional campaigns;
- Produce detailed monthly marketing reports on all activities of the plaza;
- Manage and coach Marketing department, including Digital, PR, Event, CRM and Customer Service teams;
- Define and deliver appropriate loyalty programs for VIP and VVIP of TTP;
- Work with Sales team to support tenants’ marketing campaigns, forging and maintaining relations with tenants, especially luxury brands;
- Review local competitor activities and trends to update BOM and Sales team;

Từ 2014 đến 2016: Quản lý tại Korean Trade - Investment Promotion Agency
Conduct and review extensive research and analyses on new routes to market and opportunities for Korean companies;
- Develop Marketing strategies and activities in Vietnam for Korean companies;
- Plan and manage digital and traditional marketing campaigns;
- plan and organize Marketing events, exhibitions and seminars for Korean companies;
- Propose, do cost benefit analysis on identified Marketing campaigns;
- Promote Korean brands and search for potential leads by participating in events, seminars;
- Make sales trips to potential buyers on behalf of Korean companies;
- Close deals; negotiate terms and conditions of sales contracts on behalf of Korean companies;
- Maintain and develop relationships with partners of Korean companies;
- Provide consultancy to Korean companies on Sales & Investment strategies, Export and Import activities

Từ 2014 đến 2019: Quản lý tại Vietnam Finance Investment – Construction Consultancy JSC. (VFI)
Build long term equity of the Brand;
- Make annual marketing plan, budget plan;
- Develop specific marketing strategy and plan marketing campaigns for each service of the company;
- Develop brand awareness and seek for leads by participation in marketing events, industries’ events, embassies’ events;
- Take responsibility for pricing of all company’s services;
- Plan and organize Marketing events;
- Review Marketing materials’ designs and control over Marketing materials distribution strategy.
- Coordinate with Project Team to build business plans and develop new services and prepare sales pitching materials;
- Identify potential clients and business opportunities;
- Develop and maintain strong business relationships with existing and new clients;
- Assess customers' needs, explain and demonstrate their concerns on investment in Vietnam;
- Conduct sales meetings and make sales presentation to potential clients;
- Provide investment and business consultancy to clients during sales meetings;
- Negotiate service prices with clients and close deals;
- Write Feasibility Studies and make presentation to competent authorities for Clients’ projects of various industries;
- Provide investment consultancy, i.e market trends, business opportunities, Vietnamese regulations on industries, to clients through emails, reports or face-to-face meetings;
- Work with Vietnamese authorities as representatives for clients;

Từ 2014 đến 2015: Khác tại Trade Marketing Executive - Trade Marketing Dept
Assist Brand Manager in managing and promoting brand/brand portfolio for Pond’s, Dove and Lux
- Plan and assist in planning integrated marketing plans as well as consumer/ trade promotional programs and
merchandising programs for retails;
- Assist in developing and monitoring advertising campaigns and communication activities;
- Hand-on allocating and managing A&P budget.
- Generate and performed market researches and analyses.
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Học vấn bằng cấp

- Northumbria University Newcastle, UK Master of Arts Degree, Marketing

- Bachelor of Arts Degree, International Economics
Mục tiêu nghề nghiệp

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