Ngành nghề
Nơi làm việc
Vương Yến Oanh
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2018 đến 2020: Nhân viên/ Có kinh nghiệm tại SHISEIDO COSMETICS VIETNAM
+ Control marketing budget for efficient investment
+ Translate digital marketing strategy to execution with post evaluation
+ Manage social media performance and make immediate optimization (Facebook Ads, SEO, SEM, GDN, Youtube, Website)
+ Build content and develop communication assets, e.g. banners, social post, video, key visual, TVC, viral clips, promotion gifts, POSM...by monthly theme and campaigns.
+ Work and maintain long-term relationship with KOL/ Influencers
+ Design photos and animations with PTS
+ Coordinate with departments/ agency for effective marketing plan execution
+ Plan & implement assigned projects (e.g. launching products; organise and manage in-store activations, workshops, CSR)
+ Record and report digital activities weekly, monthly and by campaign
+ Frequent store visit
Achievement:
+ 44% click through rate (CTR) in Facebook, 12% CTR in Google Adwords; 242% ROI for holding in-store activations, organise CSR event with 12M+ reach;
+ Successfully launch new product with 176.9% sales target within 2 months
+ Translate digital marketing strategy to execution with post evaluation
+ Manage social media performance and make immediate optimization (Facebook Ads, SEO, SEM, GDN, Youtube, Website)
+ Build content and develop communication assets, e.g. banners, social post, video, key visual, TVC, viral clips, promotion gifts, POSM...by monthly theme and campaigns.
+ Work and maintain long-term relationship with KOL/ Influencers
+ Design photos and animations with PTS
+ Coordinate with departments/ agency for effective marketing plan execution
+ Plan & implement assigned projects (e.g. launching products; organise and manage in-store activations, workshops, CSR)
+ Record and report digital activities weekly, monthly and by campaign
+ Frequent store visit
Achievement:
+ 44% click through rate (CTR) in Facebook, 12% CTR in Google Adwords; 242% ROI for holding in-store activations, organise CSR event with 12M+ reach;
+ Successfully launch new product with 176.9% sales target within 2 months
Từ 2016 đến 2017: Mới tốt nghiệp/Thực tập tại BOSCH VIETNAM CO, LTD.
+ Generate and analyse monthly sell in/out reports to support sales direction
+ Execute and evaluate promotion scheme to make prompt improvement
+ Work closely with sales team and distribution manager to align stock forecast and minimise stock-out risks
+ In charge of POSM and other marketing campaigns
+ Execute and evaluate promotion scheme to make prompt improvement
+ Work closely with sales team and distribution manager to align stock forecast and minimise stock-out risks
+ In charge of POSM and other marketing campaigns
Từ 2015 đến 2016: Bán thời gian tại ILA Vietnam
+ Conduct market research to understand competitors' and customers' behaviour
+ Plan and optimise SEO by campaigns
+ Copywriter
+ Teaching assistant
+ Plan and optimise SEO by campaigns
+ Copywriter
+ Teaching assistant
Kỹ năng
- Communication
- Good organization
- Result-oriented
- Market research
- Good organization
- Result-oriented
- Market research
Ngoại ngữ
- Tiếng Anh (Cao cấp)
Học vấn bằng cấp
- International Marketing từ 2013 - 2017 tại Trường Đại học Kinh tế TP.HCM (ngành học: Khác)
GPA: 3.4/4
Mục tiêu nghề nghiệp
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