Hồ sơ ứng viên

>>>> DUTIES
- Manage campaigns on social media channels: Facebook, Zalo, website and ads networks…
- Run A/B testing experiments to understand user behaviors, analyze data (campaign results, customer behavior, target audiences, etc.) and research and understand other inputs (competitive intel, business challenges, etc.) to inform future strategy.
- Directly manage performance ads channels: Google, Facebook, … with high budget for new online client acquisition.
- Partner with Ad Networks (Google, Chin Media, Accesstrade) to increase performance marketing results.
- Directly create content and collaborate with designer about materials for social network and ads campaigns.
- Work closely with creative team to create images and videos for awareness attraction and new online client acquisition.
- Research and create content: write blog posts, articles, materials related to stock market…
- Research about market, competitor, and create market report for both internal and external
- Actively update website content which may contribute to the branding and messaging of company website
- Establish chatbot system for company fanpage
- Directly manage website, fluently using CMS.
- Research and write email marketing.
- Interface with counterpart and build relationship with them as marketing suppliers in order to promote marketing campaign and maintain company website.
- Track campaign and prepare performance analysis report of post campaign.
- Execute and develop new supporting website for company.
- Cooperate with Sale Department to promote new product.
- Create concept and build up landing pages

>>> ACHIEVEMENT
- Acquire 3,000 leads in 2019 (Google and Facebook,…) and 380 leads/ month (Google) in 2020.
- Increase 161% on page likes, 254% engagement on Facebook.
- Launch Support hub (Financial and Securities knowledge) for company website.
- Successfully promoted Face ID / Touch ID functionality for mobile application.
- Increase 244% on traffic, 500% on users in website.
- Build-up Yuanta recognition in posting Stock Market Recommendation and increase 50% traffics for the changing
- Create up to 5 landing pages and 1 supporting system for securities knowledge until now.
- Make relationship with up to 10 marketing agencies to build-up branding videos for company.
- Successfully test the new opening account process
- Successfully create chatbot for chatting system

>>>> DUTIES
- Build and manage marketing campaign in lifestyle department.
- Giving content direction, building KPI system for influencers.
- Budgeting and providing SWOT analysis for each creators’ team – Woossi, Fanny, Vannie in Wonderland and Nhu Hexi (both Facebook and YouTube)
- Giving content plan & direction to promote brand products through KOL's fan page
- Provide weekly/ monthly performance reports.
- Running ads and A/B testing to reach out for more audience.
- Developing and optimizing third parties sponsor ship to deliver on influencers’ objectives and strategies.
- Organizing and Coordinating PR Activities.
- Organize influencer events (fresh conference, fan meeting, 1M subscriber celebration)

>>>> ACHIEVEMENT
- Driving increase 506% in fans size and 354% in page engagement in the past 18 months.
- Went on from worse creators to Top 1 Creator Team in February.
- Promote brand new influencer to famous influencer (3rd prize winner of singing contest)
- Promote third parties’ new web movie and become the trendy tag and researching on Google and other social media networks.

>>>> DUTIES
- Write press releases, feature articles and short news on social media to promote Creatory influencers
- Verify and edit PR Articles before posting to media
- Other tasks in PR team as assigned
- Administrating influencers’ fan pages in lifestyle team.

>>>> ACHIEVEMENT
- Release 6 PR Articles in 2 months.
- Driving increase 60% in page organic engagement (interaction without Facebook ads)