Hồ sơ ứng viên

MARKETPLACE SALE REPRESENTATIVE
Key team member of Marketplace (B2BC) within the Lazada Group. The Lazada Group (www.lazada.vn) is Southeast Asia’s #1 e- commerce platform with ventures in Vietnam, Thailand, Singapore, Philippines, Indonesia, and Malaysia and sourcing hubs in Hong Kong and the UK.
• Made sure the success of B2BC assortment, landscape, and sales revenues through inside/outside sales models.
• Identify, qualify & hunt potential merchants/ distributors/ brands by going through database, lead generation and referrals
• Handle paperwork & onsite procedure, support merchants with their difficulties and problems joining Lazada.vn
• Work closely with internal Lazada teams (Operations, marketing, legal etc) to set up accounts, logistics partners, arrange training sessions for seamless onboarding experience for vendors
• Take care of seller for the first few months to make sure their revenue good enough for transition to KAM and their understanding of the site.
• Developed and accomplished lead generation plan, exceeding monthly target and annual goals
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Achievements:
• Quickly grew Marketplace (B2BC) sales performance month on month, changing company’s core business model from B2C to B2BC.
• Current share of overall sales revenues—80%.
• Top Sales Performer: 2015 – Q3, Q4

MERCHANDISING / KEY ACCOUNT MANAGER
Lotte Ecommerce Vietnam is established as a subsidiary of Korea Lotte Shopping Holdings aim for making an online shopping mall in Vietnam. Particularly focus in Vietnam business with representative corporations such as Diamond Plaza Department Store, Lotte mart, Lotte cinema…
• Develop plan for each month, in term of campaign and target customers, to identify and hunt potential & qualify merchants, archive monthly target (revenue, number of sellers, number of sku)
• Come up with ideas, concept, strategy for promotion each month base on customer insight (including idea concept, banner, content, mechanic of each promotion)
• Handle paperwork & onsite procedure, support merchants with their difficulties and problems working with Lotte.vn
• Work closely with internal Lotte teams (Logistic, Customer Service, Marketing, Legal, IT etc) to set up accounts, logistics partners, arrange training sessions for seamless onboarding experience for vendors, handle all problems may occur during partnership.
• Market research & competitor analyse to develop visions, signature Sports category of Lotte.vn
• Managed both acquiring & driving key account merchants toward high level of efficiency, in term of revenue and traffic.
• Recruit staff for Sport team and train, manage team accordingly to monthly vision of category
• Improve each team member individually and as a team to reach monthly target and boost motivation for all members.
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Achievements:
• Quickly grew Marketplace (C2C) of Lotte.vn from acquiring merchandiser to producing revenue within one year, focus solely on Sports category.
• Hit 100% monthly target since started.
• Work with top brands and sellers: Hoang Phuc International (Kappa, Superga, Ecko Unltd), Alien Amour, Alayna, Paperplanes, Donex, Arte Bags, Dong Luc Sports, Hang Sports, Lan Hanh, Lifepro,...

BUSINESS DEVELOPMENT – CATEGORY MANAGER
Started with Brand Acquisition position, later challenged in Lead Position, and promoted to Category Manager of Sports & Outdoors, managing a team of 8 members. Shopee is the No.1 ecommerce platform in Vietnam, with a fast growing & challenging environment, never settle for good enough.
• Develop category plan for each month, in term of budget & target, guide team members act accordingly, follow & track their result, solve issue & drawback, kick off back up plan if necessary
• Identify and hunt potential & qualify merchants, have monthly & yearly plan for key accounts, align target & negotiate for brand investment (win-win situation), achieve target by all means
• Divide teams into smaller teams: C2C/Mall/Campaign, have long term plans & execution for each team, work closely with team leads to keep track accordingly
• Create a dynamic team & supportive environment to focus solely on Hitting target while growing together
• Sports & Outdoors category grew 6 times in the last 2 years, uplift ~80% on both ADO & GMV up until now
• Acquire many well-known brands & key accounts: Supersports (New Balance, Crocs, Speedo, Skechers, Fila,,..), maxxsports (Lining, Asics,…), Houseoflugagge (Samsonite, Kamiliant, American Tourister,…), Anta, Peak, B&G, Mitre,…