Trưởng Phòng Marketing (Digital Marketing Leader)

Strategy:

• Build the Online brand strategy plan with the Marketing Manager
• Supervise its operational application and overall alignment on site messaging and communication with customers for a consistent Brand image (yearly calendar and marketing activities implementation including traffic management).
• Define the customer journey with all customers touchpoints to ensure consistent CRM activities (eDM, loyalty program & loyalty app,…) to improve customer conversion & experience with more personalized communications
• Participate in strategic meetings with suppliers, partners, internal teams, Group Digital team …to improve traffic and the brand shift towards digitalization

Technical:

• Plan online technical improvements with Group Digital Team, for corporate website, E-commerce project, online partners…
• Work with IT and Group Digital Team on systems integration to improve CRM activites (e-newsletter, loyalty program app;…) and customer experience

Projects:

• Deploying the AGM e-commerce (pictures, content, structure...)
• Deploying further the loyalty program + content definition (CRM, notification...)
• Working with online partners for monitoring and optimization (grab, now, ...)
• Developing new partnerships for other BUs with other potential partners (Lazada, Tiki...)
• Animation of the corporate website

Sales & Traffic:

• Set up digital KPIs and ensure achievement the targets
• Report on activity and ROI of completed campaigns