Digital Marketing Specialist (Financial Industry - Urgent)

Công ty TNHH Gofingo Việt Nam

Mức lương: 800 - 1.500 USD Kinh nghiệm: 2 năm Nơi làm việc: Tp Hồ Chí Minh Trình độ: Cao đẳng Đã hết hạn

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Nộp đơn Lưu việc làm

Ensure clear business objectives has been set for the activation, translate to media objectives depending on the addressed stage of the performance funnel and media mix
Monitor daily and measure performance against KPIs (e.g. impressions, CPM, viewability, video completion rate, CTR, CPC, cost per action, Reach, etc.), analyzing and interpreting the data
Monitor daily and measure content performance against KPIs (Conversion %, Bounce rates, Click throughs etc) - analyzing and interpreting the data, tracking performance and reviewing the content campaign’s impact on traffic and conversion metrics
Conduct usability and A/B tests to evaluate content effectiveness making recommendations to optimize assets based on results.
Campaign Analysis, including the analysis of the media cost, creative content, audience segments, post click experience, device performance metrics. Include a comparison between the forecast campaign metrics & KPIs and the actual results
Other tasks assigned by Director/Marketing Manager

Graduated from colleges and above related to Marketing, Digital Marketing;
Have experience of digital marketing in Banking and Financial Industry is a plus
Good at English (all 4 skills)
Minimum 2 years’ experience in the digital environment, with extensive experience in creating, evaluating and measuring media campaigns
Have a proven track record in analytical and quantitative skills, with the ability to use data and analytics to understand and improve performance
Deep expertise in all relevant tools and platforms & technology required to excel in the role, such as Google Analytics, Google Trends and other available digital instruments
Have experience with A/B testing, audience segmentation and targeting
Solid understanding of marketing principles. Understanding how differ media channels work in synergy in media mix to build an integrated communication
Ability to operate efficiently and make accurate decisions under speed pressure
Analytical skills and attention to details
High level of agility, flexible and initiative, with a CanDo attitude.
Good communicative skills, positive and friendly.