Marketing Executive

1. OVERALL JOB PURPOSE

• Executing social and digital plans to build greater brand awareness to support the business.
• SEO / SEM management to ensure being on top search ranking.
• Social fan pages & website content translation management.
• Content writing and post timeline management.
• Implementing a lead generation campaign using social and digital marketing platforms.
• Supporting and organizing marketing events.

2. KEY RESPONSIBILITIES

• Social & Digital:
• Implementing and managing social and digital marketing campaigns for the brand.
• Executing digital marketing tools such as SEO/SEM, Adwords, Facebook Ads; maximizing the ranking of the website on the top 3 on search ranking.
• Managing campaigns in social media such as Facebook, Zalo, LinkedIn to create good interaction and engagement between the brand and the users. Recruiting and increasing a greater number of fans/ followers for social and digital channels.
• Content translation from global content and writing for local content for various social media channels or other communication channels when required.
• Managing and replying to messages and comments from the social media fan pages according and consolidating all requirements to the form then sharing to the perspective dealership promptly.
• Designing creative artwork for all related marketing collaterals for social media channels.
• Leveraging and promoting marketing campaigns by using social and digital tools to withdraw interest and generate leads or opportunities.
• Evaluating data analytics to optimize the efficiency of advertising campaigns.
• Event organizing:
• Supporting in implementing and organizing events.
• Other tasks may assign:
• Monthly/ campaign basis report is required.