Nhân Viên Trade Marketing

* Event Management:
- Create the internal events for centres, includes but not limits to:
+ National Events (Grand Opening, Summer Kick-off, Singing Contest, Exhibition etc.)
+ Seasonal Events (Mid-Autumn, Halloween, Xmas, Lunar New Year etc.)
+ Monthly events (Demo class, Center Activities, Parenting Workshop etc.)
- KPI: leads, centres visit, referral-friends rates and enrolment. These campaigns must include: event planning, execution plan, Design & content, media & communication etc.
- Work on cross-departmental projects (Marketing, Admission, Customer Care, Academic team) and ensure alignment of goals and execution.
- Develop competition among internal staffs to increase their awareness and loving for the brands.
- Execute the marketing campaign for public, such as: Back2School, Writing contest, Photo contest after brainstorming with the team and getting approval.
- Execute the external events together with event team after planning: brand activation, exhibition, mascot dance etc.
- Ensure the activities to be align with I Can Read Method and suitable with the allocated budget.
- Conduct all the payment process (contracts, purchase, payments) for each activities.
- Manage MKT Stock and Inventory (gifts, booths, standee etc.)
- Evaluate the events results: leads, centres visit, cost efficiency.
- Other tasks requested by Marketing Manager.
* Communication managements:
- Deploy the events with all centres staff to make sure they understand and operate the event.
- Work with internal departments (Academic, Operation, Sales) to run the events through: emails, conference meeting, and follow-up meeting.
- Manage the communication for the events: SMS, Social Media, Announcement Board, Standee, Flyer etc. including contents and designs.
- Manage the video, photo, PR articles for the events through websites and Facebook Fan page.
- Assist in the development of branding communication materials e.g. brochures, advertisements, newsletters, gift packs etc.
- Translate the materials into English, ensure English is the primary language used in the centres.
- Other tasks requested by Marketing Manager.