Performance Marketing Executive

1. E-commerce management
- Develop online sale strategies with the team
- Collect and evaluate competitive information, customers, and e-commerce market
- Improve SEO for the online shop on e-commerce site
- Increase website traffic and drive online sales on Lazada, Shopee, Tiki-Order management, ensure orders are dispatched and well manage on time
2. Performance marketing
- Responsible for executing daily paid social media campaigns (both lead generation and brand awareness)
- Run pilot tests, A/B testing, and optimize paid media campaigns on Social Media and Google with the highest lifetime value at the lowest CPA possible.
- Construct top targeting segments based on campaign goals through demographic data, customer insights, and other data available.
- Ensure proper tracking across the channels. Analyze data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance
- Stay current with best practices and changes related to social media marketing, analytical & e-Commerce tactics.
- Be creative in coming up with and testing new initiatives, techniques, and approaches to drive acquisition, growth, and retention
3. Others:
- Coordinate with the marketing team to finalize the promotion/launch before getting the final decision.
- Other assigned tasks.