Mô tả công việc

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app.
- Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.

Yêu cầu công việc

- Superior verbal and written communications skills with extreme attention to detail.
- BS/MS degree in marketing or a related field with minimum 3 years working experience
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) and certified in Google Analytics
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking.

Phúc lợi công việc

- Trao đổi khi phỏng vấn

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Logo Văn phòng Đại diện Công ty Cổ phần Lavifood tại Tp.Hồ Chí Minh Văn phòng Đại diện Công ty Cổ phần Lavifood tại Tp.Hồ Chí Minh
261 Hoàng Văn Thụ, Phường 2, Quận Tân Bình, Thành phố Hồ Chí Minh
Quy mô: từ 100 - 200 nhân viên

Ngày đăng tuyển
25/03/2020

Nơi làm việc
Tp Hồ Chí Minh

Cấp bậc
Nhân viên/ Có kinh nghiệm

Ngành nghề
Marketing

Kỹ năng

Ngôn ngữ trình bày hồ sơ
Tiếng Việt

Trình độ học vấn
Đại học

Kinh nghiệm làm việc
3 năm

Ứng viên
Nam nữ
Senior Digital Marketing Executive
Văn phòng Đại diện Công ty Cổ phần Lavifood tại Tp.Hồ Chí Minh
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