Tuyển Giám Đốc Marketing

1. E-commerce management:

- Develop online sale strategies with the team.

- Collect and evaluate competitive information, customers, and e-commerce market.

- Improve SEO for the online shop on e-commerce site.

- Increase website traffic and drive online sales on Lazada, Shopee, Tiki.

- Order management, ensure orders are dispatched and well manage on time.

2. Performance marketing:

- Responsible for executing daily paid social media campaigns (both lead generation and brand awareness)

- Run pilot tests, A/B testing, and optimize paid media campaigns on Social Media and Google with the highest lifetime value at the lowest CPA possible.

- Construct top targeting segments based on campaign goals through demographic data, customer insights, and other data available.

- Ensure proper tracking across the channels. Analyze data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance.

- Stay current with best practices and changes related to social media marketing, analytical & e-Commerce tactics.

- Be creative in coming up with and testing new initiatives, techniques, and approaches to drive acquisition, growth, and retention.

3. Others:

- Coordinate with the marketing team to finalize the promotion/launch before getting the final decision.

- Other assigned tasks.