Tuyển Marketing Manager

Công ty Cổ phần DatVietVAC Group Holdings

Mức lương: Thỏa thuận Kinh nghiệm: 5 năm Nơi làm việc: Tp Hồ Chí Minh

Trình độ: Đại học Đã hết hạn

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Nộp đơn Lưu việc làm

Mô tả công việc

- Responsible for understanding and communicating on the health of the customer database
- Strategic planning of all CRM and Loyalty campaigns to deliver against customer KPI’s
- Identify opportunities to drive incremental revenue from existing customers at key stages of their relationship with us
- Increase emotional engagement with existing customers to increase repeat purchase rates and Lifetime Value
- Manage customer segmentation and set KPI’s accordingly
- Lead an execution plan with key responsibilities & deliverables across the team; CRM Analyst and Email Marketing Lead
- Responsible for the development of the VieON , Together Loyalty Programme; strategy, implementation, performance and optimization
- Identify opportunities to grow the database, in valuable customer segments
- Full ownership of all email execution, planning and improvements
- Develop personalized email strategy, in coordination with overall customer behavior
- Develop a test & learn plan for optimizing targeting, creative and CRM message
- Manage the customer communication programmes across multi platform : Email, Direct, Mail and track and measure performance and impact.

Yêu cầu công việc

- Bachelor’s degree in Marketing, communications, journalism, public relations or relevant field.
- A minimum of 5 years’ experience in a similar role.
- Hands-on experience with web content management tools, like WordPress
- Experience with marketing campaigns on social media
- Comfortable designing and executing campaigns on Instagram, Twitter and other relevant social media platforms
- Experience developing a range of marketing materials/content for community or business audiences
- A passion for growth marketing and driving customer adoption
- Excellent verbal and written communication skills
- Good presentation skills