Digital Executive (HCM)

- Monitor ROI and KPIs of online media buy. Optimize social ads and all digital campaigns effectively

- Use data and bid management effectively to optimize and maximize performance

- Work with the team with the creation, optimization and reporting for digital campaigns; together you will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets

- Track and analyze digital metrics and provide recommendation for the team

- Support line manager on devising and implementing campaign strategy and be responsible for daily and monthly expenditure being in line with budget targets

- Work with Brand and Marketing teams to fully understand the products, identify new opportunities and improvements, and implement changes accordingly

- Work collaboratively with Marketing, Content and Digital teams where applicable to deliver best-in-class integrated campaigns.

- Be responsible for daily, weekly, monthly or ad hoc reporting to evaluate channel performance to feed into overall marketing strategy

- Understand Vietnam online media landscape and stay up-to-date with social trend.