Marketing Manager

* STRATEGY DEVELOPMENT (AOP/LRBP)
- Develop annual Marketing strategic & budgeting in line with business LRBP strategies:
- Monitor, analyze and evaluate market, consumer behaviors & competitor activity to identify market opportunities
- Develop & adjust multi- year marketing strategies and plan to meet business strong sales growth
- Develop annual marketing strategies & execution plans
* PROGRAMS, PROCESSES, SERVICES:
- Lead brand management operations & annual brand/marketing strategies effectively:
- Implement Category/portfolio planning, including discontinuing underperforming brands/products & new product launching
- Develop right brand positioning/claims
- Build up & lead to implement marketing programs, programs, experiences, sponsorship or promotions to support Amway products/ brands, including CRM, loyalty programs, sampling and promotions, advertising campaigns, all types of media.
- Lead to leverage regional, best practice, brand selling/retailing programs, brand experiences and physical presence
- Support brand awareness and favorability through comprehensive spokesperson, sponsorship and expert speaker initiatives & programs
- Set & manage product pricing
- Extensive collaboration with cross-functional areas including Tech Reg, PM, Manufacturing, etc. for new product launch planning & execution
- Increase profitability & Achieve other financial objectives
- Allocate resources and schedule marketing and advertising activities efficiently.
- Prepare sales forecasts & budgets, monitor costs & budget effectively
- Adapt plans/ initiatives to improve the sales performance of the power brands
- Monitor, analyze, and evaluate product performance and customer feedback for productive change management to meet Distributors/ Consumers’ need and to bring up the brand image and company reputation
- Generate new product ideas, identify product/service features to be changed to meet customer needs
- Liaise with other functional areas of the organization to implement these changes.
- Coordinate with advertising & promotion agencies for effective sales campaigns & promotions to the target audience
- Coordinate with training team for developing & monitoring the training programs/ workshops in order to promote the brand knowledge to distributors effectively
* STAFF MANAGEMENT:
- Acquire & recruit qualified staff at right position
- Strengthen staff’s skillful workforce through consistent on the job training programs as well as the appropriate job-related external trainings courses.
- Manage staff’s performance, motivate and reward effectively & efficiently for staff’s high engagement
- Build & execute development planning for qualified workforce development & talent pool development for staff retention & meeting business job scopes expanded requirement
- Maximize resources effectively