Trưởng Phòng Content Marketing

Strategic content planning, which includes:

• Take part in concept development process together with relevant stakeholders/partnerships
• Analysis, review & come up with content direction for all Social/ Digital channels (Facebook, Youtube, Instagram, Social Seeding, PR, Websites, SMS, Email marketing…) which properly meet clients’ objectives

Creative copy development, which includes:

• Develop monthly/weekly content plan for all Facebook Fan pages, including brainstorm and propose ideas for the best and out-standing posts
• Create and present storyboards of ideas in different content format such as Facebook posts, Social Seeding posts, PR articles, websites, video clips, cartoons, applications, etc.
• Write clear, persuasive, original copy, advertising messages for creative products such as taglines, slogans, scripts, web banner copy, Facebook ads copy, SEM copy, etc.
• Work closely with Designer to make sure the copy properly highlighted in the Facebook post photos, web layouts, videos, etc.
• Take part in photo shooting
• Work within tight deadlines

Content improvement, which includes:

• Research competitors and keep abreast of social content market trends
• Organize and run effective content creative workshops

Lead the Content team, particularly:

• Be a content ambassador
• Provide training and guidance to all staff in the team to meet all digital content requirements
• Develop the content team to play the key role in providing core competencies.