Digital Marketing (E-commerce)

I. Digital performance:

• Work with internal and external, other digital advertising content provider to ensure we align with the latest update on digital media to provide the digital brand strategy platform to brand.
• Manage multiple digital projects and maintain schedules and budgets.
• Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
• Managing launch campaigns for new products.
• Ensuring effective, branded digital media communications including the company website.

II. Campaign Management on EC Platform:

• Plan and manage an integrated campaign calendar based on brand & partners activities.
• Collaborate with internal stakeholders – as well as external partners (Lazada, Shopee, Tiki, agency, etc.) to deliver best-in-class E-commerce campaign, consumer experience, and business results/ KPIs from planning to execution.
• Monitor E-Commerce trends, interesting initiatives, and market best practices.
• Check and ensure all onsite visibilities are delivered effectively in both timeline and sale revenue targeted.
• Manage and control product and brand appearance in both homepage and cat- page (banners, product images…) to make sure the website always presented in a good manner and best practice for user experiences.
• Understand and analyze platform reports to make sure bad/good performance is noticed and key points can be shared within the team.
• Proactive in suggesting any methods and campaign push sales revenues and increase shopper engagement with the site.
• Working closely with internal teams to plan, develop and execute value mechanisms that generate sales revenue.
• Collaborate with the internal team, agency, and other vendor partners to optimize the user experience.
• Be familier with Haravan platform.