Product Marketing Manager (support for South Asia region)

Key Accountabilities:

• Manages and strengthens the regional and segment product portfolio, considering regional segment strategy and market trends
• Ensures that the product ranges are relevant for the customer needs and product information is maintained and up to date
• Drives distinctiveness for company products versus competitors.

Key Activities:

1. Actively manages products as a portfolio according to Integrated Business Planning guidelines

• Maintains and manages the specified product ranges by customer to ensure compliance to specification set by each manufacturer or market
• Participates in Integrated Business Planning process to inform progress on key projects
• Proactively identifies and acts on opportunities for technology/range harmonization
• Acts as Project Manager for new product development projects, including coordinating the business case creation with Sales and R&D
• Ensures effective planning, communication and progress of new product development and launches into the market
• Benchmarks competitors’ portfolio offerings compared to company portfolio
• Creates convincing sales arguments for products including competitive comparisons
• Coordinates and supports roll-out on market level with the relevant stakeholders
• Provides ideas for product positioning to broader product management community

​2. Contributes to culture of customer centricity and value proposition thinking

• Identifies new product customer needs through direct Voice of Customer interactions and Sales team feedback and creates specification for new products in liaison with R&D
• Identifies new product customer needs and creates specification for new products in liaison with R&D
• Creates relevant value propositions for customer segments in accordance with the segment plans
• Adheres to established brand strategies to ensure optimal product positioning and value creation
• Provides product branding / naming guidance in coordination with BU segment manager
• Provides input for tradeshows / events as required
• Participate in new literature and collateral development with communications manager

3. Acts as a key liaison to R&D and sales

4. Acts as a key liaison to the region(s):

• Provide meaningful product portfolio briefings or input for briefings on regional level for the Communication Department and technical training development team
• Manage Regional Supply Issues Re-labelling, inventory monitoring, stock outs, etc.
• Monitoring of Regional product complaints in the region activation of product recall notifications to the market

5. In collaboration with regional Margin and Product portfolio analyst, runs cost to serve analysis to develop deeper understanding about the customers and related profitability

6. Contributes to the creation of best practices in product management through the organization

7. Be familiar with all applicable corporate and site policies/procedures with regard to personal conduct, HSE standards and always in compliance with all applicable regulations