Tuyển Marketing Manager

THE JOB

• Establish, implement and measure the effectiveness of mobile app 360 degree marketing initiatives to drive adoption and engagement of a mobile app;
• Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems,...);
• Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment;
• Build, develop and manage relationship with suppliers, agencies and multiple top mobile ad networks (e.g. Google, Tiktok, Appsflyer,...);
• Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained;
• Collaborate closely with technical, operation, and product teams to manage simultaneous time sensitive projects.
  Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results (paid and owned);
• Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously;
• Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyse, and present data;
• Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams;
• Superior verbal and written communications skills with extreme attention to detail;
• Excellent skill of public speaking or communication;

TEAM MANAGEMENT

• Manage, lead and coach respective team members for both personal & professional growth within the company;
• Help Marketers learn how to take advantage of new tools; embrace data driven marketing; and adopt a culture that puts experimentation, measurement and analysis at the center of every campaign;