Tuyển PR Manager

- Develop short-term and long-term user acquisition strategies that will deliver on performance goals while supporting brand goals
- Support branding, content development, and go-to-market strategy for small- and large-scale Marketing campaigns and initiatives.
- Work cross-functionally to align teams on testing methodologies, measurement, creative strategy, and legal guidelines
- Implement SEO, social, search, and email campaigns
- Design, execute, analyze and optimize on-going A/B and multivariate tests while developing a culture of testing in the organization
- Maintain relevant activity on all social media accounts, including Facebook, Google, LinkedIn, Twitter, and relevant industry community sites
- Work with product team to test new features and integrations to grow user base
- Lead the measurement and optimization of all user acquisition on owned channels – track and report on core KPIs, such as cost per metrics, retention, ROI and LTV
- Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction
- Work with different marketing departments to generate new ideas and strategies