Trade Marketing Team Leader

Leading Launching and relaunching stores:

- Plan in coordination with Category Marketing and Sales the support for all new launches and relaunches campaign.

- Conduct periodically trade visit to assess new launches implementation in key markets.

- Assess launch success & prepare closing report for major launches or relaunches.

Yearly Big Promotions Campaign Management:

- Ability to manage broadly the 4Ps: Product – Promotion – Place – Price

- Develop yearly promotional plan on Brand level in line with brand guidelines, Sales feedback as well as shoppers' insights.

- Develop trade plan for active customers or penetrate new customers, build and develop loyalty and partnership program.

- Align Trade Marketing and Brand Managers & take into account respective feedback & suggestions.

- Monitor team members, coordinate with relevant department.

- Present to Sale & Marketing Director/ Marketing Manager proposed quarterly and monthly promotional plan.

- Align finance on promotional cost by promotion & all related charges.

- Produce & ship promotional packaging to all branches within agreed timelines.

Campaign Evaluation:

- Pre & post promotions evaluation through: estimated ROI, Active OL, package volume, IMS figures…

- Work closely with Finance to validate all promotions for future planning and efficient achievements