Ngành nghề
Nơi làm việc
Bạch Trường Giang
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2019 đến 2021: Trưởng nhóm / ban tại Công ty Cổ phần Tập đoàn SUNHOUSE
• Developing integrated marketing plans and supervising marketing execution
• Managing various communication channels of SUNHOUSE GROUP to improve brand awareness and drive sales growth
• Building advertising media performance dashboards and on-demand
marketing reports
• Supervising multi-channel advertising campaigns and monitoring advertising
performance
• Monitoring marketing costs & allocating budget to achieve marketing goals
• Coaching & mentoring marketing executive, allocating responsibilities to
achieve marketing objectives
• Managing various communication channels of SUNHOUSE GROUP to improve brand awareness and drive sales growth
• Building advertising media performance dashboards and on-demand
marketing reports
• Supervising multi-channel advertising campaigns and monitoring advertising
performance
• Monitoring marketing costs & allocating budget to achieve marketing goals
• Coaching & mentoring marketing executive, allocating responsibilities to
achieve marketing objectives
Từ 2017 đến 2019: Trưởng nhóm / ban tại CÔNG TY CỔ PHẦN GAMUDA LAND
• Developing integrated marketing plans and bringing marketing campaigns
tofruition
• Supervising & coaching marketing staffs, delegating responsibilitiesas needed to execute marketing campaigns
• Maintain good relationship with PR agencies & the press to promote Gamuda Land brand image
• Performing extensive research to offer insights about customer
onlinebehaviors• Managing digital advertising campaigns (Google, Facebook) and monitoringadvertising performance
• Proofreading creative copy for advertising & PR purposes
tofruition
• Supervising & coaching marketing staffs, delegating responsibilitiesas needed to execute marketing campaigns
• Maintain good relationship with PR agencies & the press to promote Gamuda Land brand image
• Performing extensive research to offer insights about customer
onlinebehaviors• Managing digital advertising campaigns (Google, Facebook) and monitoringadvertising performance
• Proofreading creative copy for advertising & PR purposes
Kỹ năng
IMC Planning & Execution
Leadership & Teamwork
Data Analytics & Report (Power BI, Data Studio)
Digital Media Management (Website,Facebook, Google, Youtube)
English (IELTS 8.0)
Media Booking (Adnetworks, OOH, TVC)
Leadership & Teamwork
Data Analytics & Report (Power BI, Data Studio)
Digital Media Management (Website,Facebook, Google, Youtube)
English (IELTS 8.0)
Media Booking (Adnetworks, OOH, TVC)
Ngoại ngữ
- Tiếng Anh (Cao cấp)
Học vấn bằng cấp
- Cử nhân từ 2018 - 2020 tại Trường Đại học Thăng Long
Mục tiêu nghề nghiệp
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