Hồ sơ ứng viên

Brand Management
Plan & drive the execution excellence of all integrated marketing campaigns (PR, Social, Event, Media Relations…)
Consumer, Customer and Market understanding
Identify specific consumer, customer insights to maximize the implementation of marketing strategy and identify potential business opportunities
Regularly conduct in depth analysis of market trends, brand performance, competition review and make recommendations to optimize action plans
Digital Marketing
CRM management (Salesforce)
Website development
Performance marketing: SEO, SEM, Social Paid Media, Email Marketing…to drive business leads to feed sales teams in HCM & Ha Noi.
Social Media Management: Daily market research through social platforms, actively engaging with customers and prospects through Company’s social properties as well as those of others
Media Relation / Influencer Outreach: Engage with others in the ecosystem who can talk and write about company and be an evangelist to a relevant audience
Content Creation: Be responsible for our content throughout all platforms to accurately tell the story of company to our target customers - including writing blog posts, the website and writing and whitepapers
Business Development
Drive sales leads throughout 360 MKT mix activities
Make measurable contributions to Sales teams for new business, new investors, business associations, government related department
Marketing Collateral: Working closely with Sales to create brochures, sales kit, datasheets and pitching presentations.
Budget and P&L Accountability
Brand P&L accountability
Facilitate and guide the team to develop and ensure approval of budgets for the brands within the assigned category. Prepares monthly reviews as well as annual 1YP
Performance & Operations
Prepare the monthly, quarterly and annual achievement of the KPIs
Optimize marketing investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget.
Team development & engagement
Achievements

Lead generation
2018: 7% growth
2019: 10% growth
2020: 12% growth

Partnership
2018:15% growth:
2019: 40% growth
2020: 20% growth

Presence in high-level dialogs
APEC 2017
Vietnam Venture Summit 2019
ASEAN Business & Investment Summit 2020
MSF 2020
VACOD Summit 2020
Vietnam Real Estate Summit 2020

Database Acquisition
17% vs FY18

Executive Research
Talent Guide 2021
Women Leadership
GenZ

Government collaboration & CSR
MPI, MOLISA, DOST
Chambers, Business Associations…,
Corporate Identity
Regional website