Ngành nghề
Nơi làm việc
Hoàng Anh Phương
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2020 đến 2020: Khác tại The Kingdom of the Netherlands in Vietnam - Hanoi
Developed and engaged different networks and audiences with the work of the Embassy in Vietnam
in Public Diplomancy and other key stectors
• Building 1 year-communications strategy for the Embassy and all key sectors to engage public with
values and activities of the Embassy
• Built key messages for Embassy and all key sectors
• Built content for different communications platform and channels: press, social media (Facebook, LinkedIn, Twitter) and 2 websites
• Prepared speaking notes, press release for Ambassador and the Embassy
• Worked with press and handled press requests to deliver communications message and strategy
• Conducted media evaluation and report for campaigns such as “Into Thin Air”; “Worldpress Photo Exhibition”
in Public Diplomancy and other key stectors
• Building 1 year-communications strategy for the Embassy and all key sectors to engage public with
values and activities of the Embassy
• Built key messages for Embassy and all key sectors
• Built content for different communications platform and channels: press, social media (Facebook, LinkedIn, Twitter) and 2 websites
• Prepared speaking notes, press release for Ambassador and the Embassy
• Worked with press and handled press requests to deliver communications message and strategy
• Conducted media evaluation and report for campaigns such as “Into Thin Air”; “Worldpress Photo Exhibition”
Từ 2015 đến 2017: Quản lý tại AGS EVENTS & MEDIA - Hanoi
• Built and managed integrated marketing campaigns (up to $1mil bugdget), proposals, budget,
concepts, ideas, key messages, action plans, media plans, timeline, checklist, report for clients
• Organized and managed events and activations (up to 1,000,000 visitors): trade show, exhibition,
press conference, opening ceremoney, public installation art festival...
• Developed PR plan, PR angles and PR materials (press release, editorial/advertorial news and covers),
social media and influencer marketing strategy and worked with media booking agency to ensure media
coverage
• Managed and connected 10+ team members to deliver the tasks and built long-term relations with
clients, sponsors, government bodies, vendors, team members...
• Worked with teams and suppliers to product MC script, story-board, infographics, video, 3D video,
photoshoot, brand identity, key visual design
• Client portfolio and project: Vietnamese Youth Union, Vingroup, Sun Group, Vietnamobile, Uber,
Momo, Audi, Saigontourist, Vinamilk, Ho Chi Minh People’s Committee
concepts, ideas, key messages, action plans, media plans, timeline, checklist, report for clients
• Organized and managed events and activations (up to 1,000,000 visitors): trade show, exhibition,
press conference, opening ceremoney, public installation art festival...
• Developed PR plan, PR angles and PR materials (press release, editorial/advertorial news and covers),
social media and influencer marketing strategy and worked with media booking agency to ensure media
coverage
• Managed and connected 10+ team members to deliver the tasks and built long-term relations with
clients, sponsors, government bodies, vendors, team members...
• Worked with teams and suppliers to product MC script, story-board, infographics, video, 3D video,
photoshoot, brand identity, key visual design
• Client portfolio and project: Vietnamese Youth Union, Vingroup, Sun Group, Vietnamobile, Uber,
Momo, Audi, Saigontourist, Vinamilk, Ho Chi Minh People’s Committee
Từ 2014 đến 2014: Khác tại WE MEDIA (formerly JJW Vietnam) - Hanoi
Responsible for developing media plan for clients (Zalo, Vrhoto, Honda)
• Conducted client’s brand audit and market research
• Designed sales kits and bulilt content strategy for weekly online newsletters for company
• Client portfolio: Zalo, Honda, Vrohto
• Conducted client’s brand audit and market research
• Designed sales kits and bulilt content strategy for weekly online newsletters for company
• Client portfolio: Zalo, Honda, Vrohto
Từ 2013 đến 2015: Khác tại PR FREELANCER (Ogilvy, L’Oréal)/ APRICOT MAGAZINE MANAGING DIRECTOR - Hanoi
Built the concept and direction of Apricot Magazine
• Managed and invited jourlanists, writers, photographers to collaborate
• Content writer: writing editorial, advertorial articles and press release
• Social media engagement: develop social content and propose influencers, hot communities
• Client porfolio: L’Oréal (Shu Uemura), Ogilvy (Omo, Dove, Clear), Chu Gia Media, Me Yeu Be Magazine
• Managed and invited jourlanists, writers, photographers to collaborate
• Content writer: writing editorial, advertorial articles and press release
• Social media engagement: develop social content and propose influencers, hot communities
• Client porfolio: L’Oréal (Shu Uemura), Ogilvy (Omo, Dove, Clear), Chu Gia Media, Me Yeu Be Magazine
Kỹ năng
Excellent in Microsoft Office
• Knowledgable in Photoshop, Illustrator, InDesign, Lumion
• Knowledgable in online marketing tools (Facebook, Instagram, Google Analytics, MailChimp, Websites, Apps)
• Producing clips and videos
• Knowledgable in Photoshop, Illustrator, InDesign, Lumion
• Knowledgable in online marketing tools (Facebook, Instagram, Google Analytics, MailChimp, Websites, Apps)
• Producing clips and videos
Ngoại ngữ
- Tiếng Anh (Cao cấp)
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