Hồ sơ ứng viên

Assistant Brand Manager
Directly report to Brand Manager
Managing 360 degree Marketing campaigns for building image of the brand
(Hy Vong Cancer Care Centre, FV Hospital & other key specialties)
BRAND MANAGEMENT
- Analyze industry, competition and market trends
- Working closely with Brand Manager to propose marketing plans, suggest practical ideas
- Coordinating with agencies to run the long-term, short-term plan for key specialties in keep of consistency to the brand guidelines
- Lead 360-marketing activity including ATL/BTL activities
- Controlling budgets and ensure brand performance across all campaigns activities
BRAND CAMPAIGN EXECUTIONS:
- Digital Action Plans: Monitor the ongoing brand presence on social media including driving on Facebook, Zalo, email marketing, website contents-always-on; TVCs, SEM, Youtube, Influencers and other digital platforms
- Events & Activations: Lead, manage and implement the events; producing POSM, materials, and handle the communications for events to recruit the guests; evaluate event result
- Communications & Public Relation: Be responsible for managing developing public relation's documents, content directions for PR Article in comply with key messages and objectives
- Internal: Co-working with different functions (Business Development, Insurance, Finance, Operational Department) for on-going projects and tracking ROI

Brand & Communications Assistant
Directly report to Brand Manager Managing 360 degree Marketing campaigns for building image of the
brand
(Hy Vong Cancer Care Centre, FV Hospital & other key specialties)
BRAND MANAGEMENT
- Analyze industry, competition and market trends
- Working closely with Brand Manager to propose marketing plans,
suggest practical ideas
- Coordinating with agencies to run the long-term, short-term plan for key specialties in keep of consistency to the brand guidelines
- Lead 360-marketing activity including ATL/BTL activities
- Controlling budgets and ensure brand performance across all campaigns activities
BRAND CAMPAIGN EXECUTIONS:
- Digital Action Plans: Monitor the ongoing brand presence on social media including driving on Facebook, Zalo, email marketing, website contentsalways-on; TVCs, SEM, Youtube, Influencers and other digital platforms
- Events & Activations: Lead, manage and implement the events; producing
POSM, materials, and handle the communications for events to recruit the guests; evaluate event result
- Communications & Public Relation: Be responsible for managing
developing public relation's documents, content directions for PR Article in comply with key messages and objectives
- Internal: Co-working with different functions (Business Development,
Insurance, Finance, Operational Department) for on-going projects and
tracking ROI

PR Account Executive
- Assist the team to develop strategies for PR plans for clients.
- Monitoring the processes of implementing various types of Marcom &
PR duties, including client servicing, media relations, press materials
development, events management
- Assist on day-to-day tasks for client requirement and project
management
- Ensuring these processes are done and launched timely and efficiently
- Co-working with mainstream newspaper, magazine, TV reporters to
maximize efficient communications
- Following up and evaluating each program/campaign for reporting and key learnings