Ngành nghề
Nơi làm việc
Lê Hồng Nhung
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2019 đến 2020: Quản lý tại RETAIL INDUSTRY
April 2019 – May 2020
Trade Marketing Manager Main activities and responsibilities:
• Develop Annual Promotion calendar for Nguyenkim group including every category and Ecommerce channel
• Coordinate with relevant departments for campaign deployment
• Analyze Sales data and Marketing traffic to propose improving activities at stores
• Execute promotion activities such as licensing, internal briefing, POSM
management and lucky draw events, performance report.
• Digital marketing management for promotion including: Website analytics, Social Media, Performance media
• Partnership management: 20 Finance & Banking partners, 30 electronic & home appliance & Mobile brands
• Budget management
Trade Marketing Manager Main activities and responsibilities:
• Develop Annual Promotion calendar for Nguyenkim group including every category and Ecommerce channel
• Coordinate with relevant departments for campaign deployment
• Analyze Sales data and Marketing traffic to propose improving activities at stores
• Execute promotion activities such as licensing, internal briefing, POSM
management and lucky draw events, performance report.
• Digital marketing management for promotion including: Website analytics, Social Media, Performance media
• Partnership management: 20 Finance & Banking partners, 30 electronic & home appliance & Mobile brands
• Budget management
Từ 2017 đến 2019: Giám đốc/ Quản lý cấp cao tại HOME APPLIANCE INDUSTRY
Jan 2017 – March 2019
Marketing Manager-South
Main activities and responsibilities:
• Coordinate with Distribution channels: General trade, Modern trade,
TV shopping, E-commerce to deploy Sales Roadshow, Promotion
Campaign and Sales Support.
• Develop Visual Merchandising Plan for all channels
• POSM & Inventory management
• Promotion development to support sales team – nationwide
• Support OOH Development with Marketing team and Distribution
expansion support.
• Event Management
• Coaching and training 4 people in team
• Budget management
Marketing Manager-South
Main activities and responsibilities:
• Coordinate with Distribution channels: General trade, Modern trade,
TV shopping, E-commerce to deploy Sales Roadshow, Promotion
Campaign and Sales Support.
• Develop Visual Merchandising Plan for all channels
• POSM & Inventory management
• Promotion development to support sales team – nationwide
• Support OOH Development with Marketing team and Distribution
expansion support.
• Event Management
• Coaching and training 4 people in team
• Budget management
Kỹ năng
eadership perspective:
“Leadership is not only about a title or a position, it is an action and a good example”
Quick recap about my profile:
I have had more than 3 in Operation and 5 years Marketing experience working in different
industries from F&B, Retail to FMCG. Now I have been working as Marketing Director for Chicken category of 3F VIETFOOD – a member of Masan MeatLife
I believe that my experience from various industries could contribute to company’s mutual
success.
“Leadership is not only about a title or a position, it is an action and a good example”
Quick recap about my profile:
I have had more than 3 in Operation and 5 years Marketing experience working in different
industries from F&B, Retail to FMCG. Now I have been working as Marketing Director for Chicken category of 3F VIETFOOD – a member of Masan MeatLife
I believe that my experience from various industries could contribute to company’s mutual
success.
Ngoại ngữ
- Tiếng Anh (Cao cấp)
Học vấn bằng cấp
- Cử Nhân quản trị kinh doanh từ 2008 - 2012 tại Trường Đại học Ngoại thương (ngành học: Khác)
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