Hồ sơ ứng viên

Planned and executed the re-launch campaign of Mobil brand inVietnam “Hello Vietnam, Mobil is back”, including above-the-line and below-the-line marketing activities.
Planned and monitored the execution of seasonal promotions, mechanic incentive programs, Mobil Brand Ambassador program, Mobil Loyalty Club Application.
Collaborated with B2B customers for cooperating marketing events: Mercedes-Benz, Porche, COMECO petro station network.
Worked as unique Marketing contact point in Vietnam, in charge of brand image for all communication channels: public relation, signage, point of sales materials, website, social media platforms, digital campaigns...
Key results:
First lubes brand in Vietnam using loyalty App. for Retail network.
Successfully developed Mobil 1 Single Branded network in Ho Chi Minh City with the first ten Mobil 1 car-care garages.
Organized the Mobil 1 Exhibition at Vietnam International Motor-show 2016 with fruitful outcome for Mobil 1 lubricants in term of brand awareness and sales revenue.
“Hello Vietnam, Mobil is back” & “Vietnam Discovery Road” marketing campaigns nominated as ExxonMobil Asia-Pacific Distributor’s Circle of Excellence 2015 – 2016 in the Brand Marketing category.

University of Social Sciences & Humanities, Ho Chi Minh City, Vietnam
Bachelor of Arts in Oriental Studies, 2000
Bourne Griffiths Training Services
Effective Presentation Skill, November 2002
L’Oreal
Marketing & Logistics Training Course, April 2003, Bangkok, Thailand
L’Occitane
Marketing Training, December 2003, Hong Kong
ExxonMobil AP
Field Marketing Effectiveness Training, August 2006, Hong Kong
Krish Dhanam
Sales Greatness & Customer Loyalty, April 2010, Ho Chi Minh City, Vietnam